Yellow Tree

Boosting Kiwifruit Exports: New Zealand and EU Forge Free Trade Agreement

December 12, 2023

In a significant development for the New Zealand kiwifruit industry, the nation has entered into a free trade agreement with the European Union (EU). This landmark deal is poised to revolutionize the export landscape for Kiwi growers, unlocking new opportunities and fostering economic growth.


The agreement, which comes after years of negotiations, signals a commitment from both parties to strengthen economic ties and promote trade in various sectors, including agriculture. For New Zealand's vibrant kiwifruit sector, this accord translates into expanded market access and reduced trade barriers, ultimately benefiting growers and exporters alike.

One of the key advantages for Kiwi producers is the elimination of tariffs on kiwifruit exports to the EU.This removal of trade barriers is a game-changer, as it makes New Zealand kiwifruit more competitive in the European market. With tariffs out of the equation, Kiwi growers can expect increased demand for their high-quality produce, leading to enhanced profitability and sustainability. The previous tariff stood at 8.8% where Zespri paid $47 million in tariffs.


Furthermore, the free trade agreement addresses non-tariff barriers, streamlining customs procedures and harmonising regulations. This simplification of the export process is expected to reduce costs and facilitate smoother transactions between New Zealand and EU partners. Kiwifruit exporters can now navigate the regulatory landscape more efficiently, ensuring that their products reach European consumers in a timely manner.


In addition to the economic benefits, the agreement fosters a stronger partnership between New Zealand and the EU. This collaboration opens the door for knowledge exchange, research partnerships, and joint initiatives aimed at advancing sustainable agriculture practices. With a shared commitment to environmental stewardship, both parties can work together to address challenges such as climate change and promote responsible farming methods.


In conclusion, the New Zealand and EU free trade agreement is a significant milestone for the kiwifruit industry. As the barriers to trade are dismantled, Kiwi growers can look forward to a more prosperous future, capitalising on new opportunities and strengthening their position in the global market.