Southern Cross Horticulture builds top-performing kiwifruit orchards that deliver bigger crops faster, but our business is about more than yields and returns. It’s about cultivating sustainable growth that benefits our customers, our team, our shareholders and the wider community. We believe that in our sphere of influence we can have a positive impact on the people around us. It’s our purpose to help our partners grow in a way that benefits everyone and leaves a lasting legacy.
It’s our mission to create the best kiwifruit orchards in the world. New Zealand is a world leader in the kiwifruit industry already and as a key player in this market we strive to create orchard developments that consistently outperform the industry average.
We operate on traditional Christian-driven values and live by them, even when society moves in other directions. We stand firm in our principles, let our actions speak louder than words, and refuse to compromise on integrity and responsibility.
We believe in living for today to give 110%. We pay well and expect a lot—remuneration is earned through ownership, behaviour and results, not tenure. We invest in hungry, humble and smart people. We expect our leaders to hire those better than themselves. Belonging to our team is earned through performance and behavior, not entitlement.
We trust and empower decisions that delight the customer to be made at the frontline. We expect our people to be decisive, take ownership, and act with urgency. When decisions are made carefully and with good intent, we support them—even if they don’t go as planned. We don’t punish initiative; we expect it.
We under-promise and over-deliver—our customers’ and partners’ money is treated like our own. We charge for value, not just cost, and ensure every business unit is world class and able to stand alone. If we aren’t competing effectively, we aren’t running it properly.
We reject corporate mentality—no unnecessary meetings, no red tape, no political correctness. We don’t make excuses, pass blame, or waste time on things that don’t drive value for customers. We make decisions and get things done fast. We have a bias to action!
We look in the mirror first when there’s a problem. We admit when we’re wrong, take responsibility, and never expect others to fix our problems for us. We don’t give up, and we don’t invest in those who don’t want to grow. Effort matters, but results drive our business forward.
If you share our passion for the kiwifruit industry – and want to be part of its exciting future – we’d love to hear from you.