Growing up submersed in Horticulture from an early age in family orchards, Alex continued his passion by completing a Bachelor of Agriculture, majoring in Horticulture at Massey University. After spending time in the packhouse and as a technical advisor dealing with growers across the Bay of Plenty, Alex joined the SCH team at the start of 2020.
As Cropping Business Manager, Alex and his team enjoy the challenge of consistently delivering outstanding OGRs to growers. As the final stage in the operation, the cropping team has the unique privilege of cropping orchards delivered with exceptional quality by the nursery, construction, and establishment teams. Driven by enriching orchard potential and the pursuit of excellence, the team takes great pride in delivering world class orchards. Excited by the growth of the industry, Alex is focused on building the cropping team to continuously deliver quality orchard management across the Bay of Plenty.
Outside of work, you’ll find Alex hitting the surf and enjoying life with friends and family.